29 comments on “Global Top 10 chocolate /confectionery brands and their presence in Pakistan

  1. Very Nice and Informative article regarding chocolate and confectionery industry around the world and in Pakistan. You article has a definite worth and it will be extremely fruitful for any person in chocolate and confectionery industry.
    Sherjeel Iqbal.

  2. Dear Mr Dewan

    Many thanks for referring to your previously published research. Both are interesting and informative. For us the two biggest challenges are highlighted by your own findings: (a) that the retail infrastructure is in such a primitive state that our distribution is severely curtailed by temperature control issues, and that (b) our pricing, already premium even before punitive import duties, is extremely far from the normal price points of3-5 PKR

    But the market is evolving fast, and our hopes are high.
    Kind regards

    Graeme Bradstock
    |Head of Region |Lindt & Sprüngli (Schweiz) AG – MEAI Regional Office
    | +971 (4) 331 7001 ext 104 | Mobile +971 (50) 645 9499| Fax +971 (4) 331 7002
    |E-mail:gbradstock@lindt.ae | Web: http://www.lindt.com | PO Box 72155 Dubai, UAE

  3. Pingback: ” Global chocolate and confectionery brands and their presence in Pakistan” « Saif Dewan's Blog

  4. Dear Chocolate RESEARCHER,

    A great info on the industry,

    How about Credit Management Challenges at such a Micro Level the confectionary products being driven by Local Retailers with no major Financing ??

    Appreciate if you please share with us as how the link b/w Manufacturer and Retailers is being Strengthened regarding the Cash Flow.

    Thnx
    Nasir Awan
    Head of Strategy & Business Excellence ARG

    • Thank you Mr.Nasir for your interest and encouraging response on my article.
      At small retailer’s end ( ( B & B+ outlets) it is quite managable because they buy in unit packs (small qty) and normally pay cash. However international modern trade (IMT) like makro, metro, carrefour (hyperstar) and Local Modern trade like Agha’s , Naheed, Imtiaz, My store, Ebco, HKB, Alfateh , gourmet ( local retail chains) etc. there is an issue of credit up to 2-4 weeks but paymets are safe and secure as they have strong financial muscles. Off-take from these store are fast and hence they buy in bulk.
      by appointing a strong , financially sound and smart distributor this issue of cash flow for the manufacturer can be addressed effectively provided brand pull and equity is established for the brand or brand has this potential .

      regards
      saif dewan
      +92301 8232221

  5. Thank you Mr.Nasir for your interest and encouraging response on my article.
    At small retailer’s end ( ( B & B+ outlets) it is quite managable because they buy in unit packs (small qty) and normally pay cash. However international modern trade (IMT) like makro, metro, carrefour (hyperstar) and Local Modern trade like Agha’s , Naheed, Imtiaz, My store, Ebco, HKB, Alfateh , gourmet ( local retail chains) etc. there is an issue of credit up to 2-4 weeks but paymets are safe and secure as they have strong financial muscles. Off-take from these store are fast and hence they buy in bulk.
    by appointing a strong , financially sound and smart distributor this issue of cash flow for the manufacturer can be addressed effectively provided brand pull and equity is established for the brand or brand has this potential .

    regards
    saif dewan
    +92301 8232221

  6. Saif brother you are a life saver, I was looking for some information on Pakistan’s confectionery industry as a part of my university course work, and I found nothing as useful and informative as your blog here. I would like to thank you and appreciate you for posting such information on the internet.

    • Thank You Bhunesh ! for appreciation on my article. And wish you all luck for your university project. If you need any assistance from me , please feel free to contact.

      regards
      Saif Dewan

  7. Pingback: 2010 in review | Saif Dewan's Blog

  8. comments from
    Murat Arıksoy
    Consultant at Mars
    Standort
    Türkei
    Branche
    Management-Beratung

    Hi Saif;

    I just read your report. The overall article is very enlightening, data oriented and professional. Nothing to add on top. Just the currency from time to time may confuse strangers like me (as expected) . If an advise needed about your market in the future; you are going to be the one; for sure.

    Regards

    Murat

  9. Hi Saif,
    Nice work! What would you estimate is the share of Mars and Cadbury in Pakistan’s chocolate market?
    Cheers,
    Imran

  10. Thanks saif
    It is very worth.
    Also i need to know more about the cadbury presence in pakistan & how they conduct their business in this hot area.

  11. Its good to see a well awared educated person. Mr dewan your articles are full of updated knowledge and as a student of business administration i found these articles very helpful for my studies and in future for my career as well. Wish to see you and build more communication with you.

    • Thanks Aqeel,
      If you have interest and time, please read other articles available on my blog especially ” Despite Odds Pakistan Confectionery continues to grow”. My contact no. is 03018232221.
      regards
      Saif Dewan

  12. Hi,

    This is a good article. I wonder if you could also add some information about the ingredients used in manufacturing of these products. I am refereing to Halal / Haram ingredients, as it is an emerging market and I read somewhere that global market for halal products is estimated at $580 billion.

    Regards

    Syed

      • Dear Sarah,
        thanks for your comments. My article was based on Top Ten chocolate manufacturer worldwide as per the ranking of Candy Industry Publication Jan 2009. No doubt Haribo is one of the biggest confectionery player worldwide and my favourite too, but it was not included in the ranking at that time . but I am glad that you have talked about it….. just for my own knowledge do you have any link/association with this brand?
        thanks again

        best regards

        saif Dewan

  13. The Best chocolate article , with Bulk of knowledge about My favorite brand. What about bournville?

    • Yes. It must be available at some big stores like Essa Jee (F-6 Khusar Mkt., Best Price (F-6),Madina Cash & Carry (I-8, G-10 Markaz, Bara Kuhu)

      rgds
      Saif Dewan

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s